Led OpenCFO's branding and communication for their landing page and explainer videos. Along with that, I am also working with the team on few of their UX screens.

Acted as the platform's principal UX writer and researcher to carve out functionality, user flows, and the overall experience. Also worked on the brand tone of voice and the landing page's UX writer.

Led Arthayan's content and communications strategy, alongside curating events and experiences, nurturing the community, and boosted revenue through strategic vertical-led branding.

Strategized content for Vodex's LinkedIn presence, helped them consistently see a 20% rise in engagement and a 20% jump in followers in under two quarters.

Led LeadTailor's rebrand to Avidio. Crafted their tone of voice, tagline, and also their social media strategy for the launch. Acted as the principal UX writer for the entire website.

Strategized a campaign for mid-market BFSI companies in the APAC and India regions positioning Infobip as an omnichannel platform for all CX use-cases and scenarios to drive awareness and sign-ups.