Project Overview

Domain: Entrepreneurship Development
Industry: Ecosystem Enabler, Startup Accelerator, Venture Capital
My Role: Content Strategist and Copywriter
Website: www.arthayan.in

About Arthayan

Arthayan is a startup ecosystem enabler with the aim of promoting entrepreneurship in India. They partner up with incubators to jointly run curated acceleration programs consisting of experiential workshops, masterclasses, knowledge sessions, and mentoring.

They also work alongside VCs to help them scout innovative startups for investments, and occassionally invest in them through their angel syndicate, Arthayan Ventures. Additionally, they partner with corporates to explore strategic connections for startups.

Brief

• Curate events and experiences and operationalize them to engage the community

• Strategize and prepare case studies for incubators to upsell acceleration programs

• Prepare business strategies and conceptualize service-related decks for sales collaterals

Creating the Event IP

Arthayan has it's own event IP: The Startup Network. The idea was to create a space for the ecosystem players:

• Startups

• VCs and Angel Networks

• Incubators

• Corporates

• Professionals and enablers

The space works at the intersection of knowledge sharing, exchanging business, making introductions, fundraising, pitching, and even as a way to hangout, network, and unwind.

The event has had various formats:

• No agenda meet-up

• Angel Investors and LP meet up with curated one to many pitches

• Speed pitching

• Interactive discussions and networking

• Fireside chat and networking

• Expert-led sessions

The Startup Network | Overall Impact

The Startup Network, Edition 8 | A case study

Business Decks and Case Studies

Company Profile: Broke down the services offered into verticals and prepared a company profile to provide an overview of Arthayan's capabilities.

View it here.

Case Studies: Arthayan runs a lot of acceleration and capacity building programs. This deck serves as a measure to showcase the work done.

Earlier, there was no consolidated deck, making it a bad CX to share multiple decks. Now, this consolidated deck splits programs into various categories, making it easier for prospects to see the work done and understand the breadth of activities Arthayan can do.

I brainstormed this flow to ensure a consistent flow of information gets conveyed with ease.

View the deck here.