Project Overview

Client: Clazuno
Industry: SaaS, Training Management Systems, CRM, LMS
Timeline: 3 months
My Role: UX writer and researcher for the app and the landing page, brand content strategist
Website: (TBA)

About Clazuno

Clazuno is a smart AI-powered tool that helps instructors (trainers and tutors) across disciplines manage classes on the fly. It reduces manual workload and tracking, consolidates schedule management, fee collection, communication, and CRM functions into a single app.

Parents and learners also get a similar mirrored version of the app, helping them manage their learning journeys and fee payments.

Brief

• Creating a brand tone and archetype that resonates with their audience

• A landing that conveys product offerings clearly and precisely

• UX research, user flows, and product design

My Role

• Research and brand strategy

• User research, interviews, user flow decisions, functionality design, and product decisions

Branding Strategy

The Tagline

Clazuno's tagline is 'Just Teach'. Founders tried this pitch with instructors they're associated to. This was when they were deeply convinced about the idea-market fit.

The Application

The Problem Statement

For trainers, instructors, and tutors doing it solo, admin meant a lot of overhead. Chewing away crucial time that could be used for handling one or two more sessions every week or so.

Clazuno was built with the idea of making the admin work of:

• schedule management

• class onboarding

• communications

• fee collection

Simpler, intuitive, and efficient. Streaming the approach of excel sheets, WhatsApp/Email chains, and diary maintenance.

Our Goal

The category is crowded. It has enough players in it, with similar core offerings and efficiency-aligned messaging.

We've created this to be distinctly agnostic in terms of users. We wish to target sports coaches, music coaches, dance teachers, academic tutors, professional and self-help mentors, and more.

Terminology and Nomenclature

UX Research and Insights

Essentially, the mode of research was either 1:1 communication directly with the trainers or via a floated form that generated key insights, which shaped the UI/UX strategy and functionality, but also the brand strategy.

Takeaway:

• Many instructors are doing this beyond their 9-5 jobs, as a means to supplement income.

• When operations are smaller, a WhatsApp and spreadsheet-led setup works. Its enough for most instructors.

• Expansion demands a formalization of approach, including a marketplace model (being considered for Phase 2 of the app), which helps. Referrals and introductions do help in gaining a new audience.

User Personas

Basically, users can be categorized into 3 types, based on the profile they fall into, these could be instructors (music, academics, competitive exams, sports, swimming, etc.), learners, and parents (they can also be learners along with their kids).

User Flows

Key priority was given to:

• Ease of class creation and management (accounting for group and individual classes, along with running multiple schedules under a single class type)

• Schedule management (ability to see it at the top of the home screen)

• Learner management

The flow for learners/parents mirrored an opposite to this. Essentially, the actions that an instructor would pass on to a learner.

Low-Fidelity Wireframes

Mid-Fidelity Wireframes

High-Fidelity Wireframes

Note: The app is still under development.