Project Overview

Domain: Martech
Industry: AI, Customer Experience, CRM
Timeline: 2 months
My Role: Content Strategist, Copywriter, and UX Writer
Website: www.infobip.com

About Infobip

Infobip is a global omnichannel leader providing messaging tools for customer engagement, authentication, and security. We help clients simplify communications and enhance customer experiences reliably.

Quality engineering is central to our mission. Over 15 years, we have become an engineering powerhouse with 3,700+ experts across 70+ global offices, hiring top talent to transform world communications.

As passionate engineers, we embrace a "learning by doing" philosophy. All our solutions are developed entirely in-house by our talented team.

Brief

• Create a campaign that targets mid-market BFSI companies in the APAC and India regions to drive interest, demo calls, and lead nurturing sequences for visibility and growth

The Strategy

• Leveraging social ads and text ads to encourage a form fill on the landing page.

• Use Google Display Ads to encourage form-fills.

• Nurture form-fills with email sequences.

• Key positioning for the BFSI segment was:

  • Increase CLV by improving CX

  • Save costs through automation 

  • Go for a trustworthy platform 

  • Stand out in competition

The Content

Static Posts

The series of static posts along with a case study carousel were made to help Infobip appear as a:

• thought-leader

• expert

• trustworthy technology platform provider

• top-performer

• cost-effective tool

Carousel

Lead Nurturing Sequence

The sequences supported the static ads, case study carousel, and the landing page to nurture the leads that had come in. The leads were engaged in a meaningful manner by ensuring the correct story got out:

• omnichannel CX

• global presence

• relevant customer stories

• possible use-cases and versatility

• positioning WhatsApp as a go-to communication tool in the region